Building Trust in the Marketplace

In an increasingly competitive market, it is important to have the right people designing, coordinating and implementing your communications strategies.

  • Such a team can assist you in:
  • Raising your profile
  • Stimulating demand for your products and services
  • Reinforcing brand awareness
  • Building a great relationship with stakeholders, including the media
  • Establishing trust in the marketplace
  • Projecting a strong image
  • Managing issues raised by stakeholders

This is where we come in.

We are The Human Equation. Our strength lies in the field of communications and media relations. We also have strong writing and editorial skills that you can leverage on to package your corporate story or any chronicle you want to write in a compelling way.

Tell us your communications needs and we’ll fulfil them. We’ll make sure the right people hear about you and read about you. We’ll help you promote your organisation, your products and events effectively and efficiently.

Our scope of work involves:

  • Planning your public relations strategy
  • Organising your media conferences, product launches and other corporate events
  • Crafting effective media communiques to build your profile
  • Liasing with the media to ensure positive coverage
  • Organising feature articles and news reports to be prominently featured in electronic and print media
  • Tracking & recording placement of articles in media
  • Training your spokespersons to handle the media with confidence
  • Managing media crises

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